Reckitt Benckiser : Imprensa

Bom Ar Click Spray: a convenient mini-aerosol to deodorize the bathroom.
A new concept especially designed as a decorative piece to provide a continuous fresh cleaning smell.

Andreoli Manning Selvage & Lee
Tânia Belickas e
Adriana Pimenta
55 (11) 5088-3409/3400
Assessoria@andreolimsl.com.br

August/2002
Reckitt Benckiser adds to new products to its Lysol brand.

August/2002
The only product in its category that cleans and helps protect against fading and color transfer in a variety of fabrics .

August/2002
The world’s No.1 Company in household cleaning products, (excluding laundry detergents) and a leading player in health and personal care will be represented by Euro RSCG Worldwide and J.W. Thompson in Brazil.

August/2002
This product is the most efficient product available in the market. Its unique and exclusive formula eliminates all insects 10 times faster than the leading brand, including the Dengue mosquito.

August/2002
Presenting a unique formula these products are part of the company’s new portfolio. They were specially developed to fulfill consumer needs in these two Brazilian regions.

August/2002
Polifor Furniture Oil – Peroba is a tremendous success with sales 170% higher than estimated. Its light and single fragrance distinguishes this product from the competition.

August/2002
Happiness & Health campaign reaches 20 thousand students in São Paulo City.

August/2002
Harpic Active Liquid a more practical and efficient toilet bowl cleaner with long-lasting fragrances.

August/2002
Innovation makes prices more competitive and simplifies product application.

August/2002
Commercials created by McCann Erickson show the benefits alcohol gel formula. Entertaining comparisons of the use of the traditional alcohol and the gel formula sets the mood of the commercials.